Social impact campaign
It’s OK to not be OK
A social campaign and fundraiser that put men’s mental health into the conversation.
The challenge
Turn an important mental health message into something visible, understandable and fund-raising capable within the scaffolding community.
The approach
Campaign message, visual direction, social rollout and practical on-site support linked to ScaffChamp.
The result
The campaign helped raise £5,000 for men’s mental health and created a clear, shareable visual message.