01
Understand
Business goal, audience, market, product and what is getting stuck.
Strategy, communication and live projects
When did you need it? By yesterday.
Good. Let us get it moving. I help technical, industrial and B2B companies explain what they do, look credible and stay visible. We build the direction together. Then I coordinate the website, identity, content, social channels, campaigns, partnerships and events.
17+ years11 years in scaffoldingVilnius / international
NeededYesterdayBuilding it today.
Not an agency costume. One senior lead, the right specialists and work that gets finished.
What happens after the strategy
We choose the direction together. Then I help make the actual things.
That may mean positioning, a brandbook, a website, content, social media, campaigns, partnerships, an exhibition or a full live event. The point is to connect them, not leave you with a presentation and a list of homework.
02
Choose direction
Positioning, message, priorities, channels and a realistic plan.
03
Build
Identity, brandbook, website, content formats and campaign assets.
04
Activate
Social, paid media, partners, exhibitions, events, webinars and live broadcasts.
05
Improve
Measure attention, response, leads and partner value. Then adjust.
If marketing was never the priority
Good work got you this far. Now make it easier to see.
You do not need to become a marketing company. Many excellent technical businesses grow through referrals, repeat clients and good work. The problem begins when a new buyer checks the company and finds an old website, a Gmail address or no clear proof of what the team can do.
A company email
An address such as name@company.com shows that the message comes from a real business. It also stays with the company when people change.
A useful website
The buyer will check you after the call. A clear website answers basic questions before your team has to and helps the right person take the next step.
Brand awareness
People cannot choose a company they do not remember. Familiarity matters before the tender, project or urgent request appears.
Visible proof
LinkedIn and social channels can show completed work, expertise, people and company news. For a technical business, this is proof, not entertainment.
One clear identity
Quotes, presentations, vehicles, exhibitions, email signatures and posts should feel like they come from the same company.
I understand why it has not been done.
Usually nobody owns it, the language sounds complicated and daily work always wins. We make a realistic plan together. Then I coordinate the website, identity, content, social channels and the specialists needed to deliver it.
Show me where to start ↗What I can build with you
Start with the gap. Build only what the business needs.
The job is not to sell you every service. The job is to identify the missing part and make it useful.
01Service / 01
Strategy and positioning
When it helps: People do not clearly understand who you are for or why they should choose you.
We define the audience, market context, value proposition, positioning, priorities and the message your team can use consistently.
ResearchAudience segmentsPositioningCommunication plan
02Service / 02
Brand system and brandbook
When it helps: The company looks different everywhere and every new asset starts from zero.
I shape identity, visual direction, tone, key messages and usable rules so the brand stays coherent across people, markets and suppliers.
Identity directionBrandbookMessage systemTemplates
03Service / 03
Website and digital foundations
When it helps: The website exists, but it does not explain the offer or guide the right buyer.
I plan the structure, journeys, copy, visual logic and conversion points, then coordinate the build and the measurement around it.
Website strategyInformation architectureCopy directionSEO and analytics
04Service / 04
Content, social and expert visibility
When it helps: The company knows a lot, but the market rarely hears it from credible people.
I build the content direction and workflow for text, photo, video, LinkedIn and social channels, including personal and organisational brands.
Content systemSocial mediaLinkedInPhoto and video direction
05Service / 05
Campaigns, channels and partnerships
When it helps: Activity is happening, but channels, sales and partners are not pulling in the same direction.
I plan campaigns and the channel mix around the audience and goal, connecting paid, owned, partner and live communication.
CampaignsSEO and SEMGoogle AdsPartner programmes
06Service / 06
Events, exhibitions and live formats
When it helps: You need a launch, exhibition, client event or broadcast to work as a business tool.
I connect concept, programme, participants, partners, promotion, visual content, live decisions and post-event value.
Event conceptExhibitionsWebinarsLive broadcast
Marketing, translated
Useful terms without the fog.
If a term does not help you make a decision, it is not doing its job.
How many relevant people know your name, remember it and understand what you are known for.
In practice: I turn this into a measurable mix of content, campaigns, partnerships, events and media.
Your website, sales team, social channels, events and partners all tell the same story.
In practice: I connect the message, visual direction, channels, calendar and responsibilities into one plan.
A clear answer to who you help, what you do differently and why the right buyer should care.
In practice: It becomes the basis for sales language, website copy, content and campaigns.
Practical rules for your logo, colours, typography, photography, layouts, tone and key messages.
In practice: It helps every supplier and team member produce work that still looks and sounds like one brand.
Choosing where to communicate based on the audience, goal and stage of the decision process.
In practice: It can include social media, SEO, SEM, Google Ads, email, events, webinars, PR and partnerships.
Making the knowledge inside your company visible through real people, not only corporate posts.
In practice: I shape LinkedIn, editorial formats, speaking themes and a repeatable content process.
ScaffChamp case study
A niche trade became an international event brand.
Since 2019, I have led communication and operations across brand positioning, participant journeys, partners, media, live broadcasts and the full event story.
26 countriesrepresented across the 2023 to 2026 team line-ups4 continentsrepresented in 2026
ScaffChamp / live communicationOn-site guests2026 approx.
2022
130
2023
430
2024
600
2025
680
2026
700
Team entriesSix scaffolders per team
2019
9
2022
6
2023
15
2024
21
2025
20
2026
19
Channel growth
The event grew. The channels did too.
ScaffChamp became more than one day on site. The content and live story built an international audience that kept growing between editions.
Link clicks +85.8%TikTok likes +396%TikTok shares +262.4%June 2025 to June 2026 report comparison
17+years across marketing, communication, sales and projects
11years inside a technical scaffolding manufacturer
4continents represented at ScaffChamp in 2026
International scaffolding event
Oleg Abramov / VilniusAbout Oleg Abramov
17+ years across communication, marketing, B2B sales, partnerships and projects.
I am a communication and marketing professional with more than 17 years of experience in brand development, integrated communication, B2B sales, partnerships and projects.
I work with audience segmentation, channel selection, content direction, campaign planning, partner integration and communication effectiveness. A good idea matters, but so does what happens when it meets a real business, real deadlines and real people.
I also develop organisational and personal brands, with a particular focus on expert visibility through LinkedIn, professional content, public communication and consistent reputation building.
LinkedIn profile ↗01
Professional experience
I lead the event concept, communication, operations, audience strategy, partner integration, live broadcast logic and the continuous development of an international sports-format competition.
I developed marketing, communication, partnerships and B2B projects across the Baltic states, Iceland and Ukraine, covering campaigns, key clients, events, webinars, websites and sales support.
I worked on community development, strategic planning, international relations, professional standards and the visibility and reputation of the sector.
B2B sales, client relationship development and commercial proposals.
Technical solutions and advertising production equipment sales, negotiations and project coordination.
02
Education
KSU | Kazimieras Simonavičius University
VilniusSMK University of Applied Social Sciences
VilniusTECHIN | Vilnius Technology and Engineering Training Centre
VilniusGuided starting point
What should have started yesterday?
Pick the sentence that sounds most like your situation. Then choose what may need to be built. You will see a practical starting scope before sending anything.
01020304